Sport Shoes Affiliate

The key to being a successful affiliate is finding a program that makes sense and you like to promote. There are plenty of options for sports shoes affiliate proponents, but some are better than others.

A huge part of making money on the web is understanding the nature of your traffic. Many talk about this, but get it wrong. They discuss issues like what country the traffic is coming from or what source whether it be search, pay per click, social media, email or whatever. All of this is somewhat valuable, but knowing the gender of your traffic can be critical in some situations. Let's consider a sports shoes affiliate as an example.


What is the best affiliate opportunity when it comes to selling shoes online? There is no contest. Zappos is the best shoe site on the web. It also has a great affiliate systems that allows you to set up links to particular sections of the site or particular products. In the case of sports shoes, we would obviously set up links into that section of the site. The question is would our traffic buy when they clicked through?

The answer might surprise you. This is because the answer is yes or no. It depends on the nature of the viewer, specifically their gender. Women are comfortable with Zappos and, in fact, love the site. If a woman looking for running or soccer shoes clicked through, they would have no problem buying as soon as they found the brand, size and style they wanted. Ah, but what about men? That may be a different matter.



Men tend to be...well, manly. Retailers know this. This is why places like Dick's Sports are VERY manly! Even with the anonymity of the web, men are less likely to buy from a site like Zappos that isn't a sports oriented site per se. This is just the way it is. If you are pulling traffic that is comprised of mostly men looking for sports shoes, then you need to go with an affiliate program from a sports retailer versus a general shoe store. It is as simple as that.

What are the best sports shoe affiliate opportunities for men? There is no clear winner. I would run through the general rankings in a site like Commission Junction and see what affiliates are rating the highest.

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